I am generally pretty jaded, and it takes a lot to impress my cynical sensibilities, but the technology and concept behind the BookLamp project is pretty awesome. Watch the demo video and it will click (especially after the Jurassic Park example). There is a ton of promise for something like this. In it's current state, it is very limited since the book database is basically filled with a bunch of scf-fi novels (the type with CG women in g-strings on the cover), but if Amazon or Google got a hold of this, it could be huge. I just hope they license or open source it to the larger community first.